Mystery of the Desert

In the southeast corner of Arizona stands a destination that proves that good advertising works. How good? In 1977 our family took a trip to Costa Rica. Rather than flying out of Los Angeles my father decided to make a road trip out of our summer vacation. He loaded mom and two kids (10 and 14) into the old Impala and headed from Los Osos, California, through the southwestern United States, and ending up at the New Orleans International Airport for the flight out. Somewhere in the middle of the Arizona desert we saw a yellow billboard on the side…